Tool-Buyer Category Intelligence
A quarterly research program for tool brands, retailers, and agencies that need decision-ready buyer signals, not a generic traffic dashboard. Each brief combines first-party engagement behavior with verified product evidence and explicit fact-versus-inference boundaries.
Four Quarterly Briefs · $3,000 Per Year
One agreed category or platform, four research updates at $750 each, presentation-ready findings, and a quarterly review call. Custom scopes are quoted separately.
Choose the operating scope
Category Intelligence
One category or platform, four quarterly briefs, and one findings review per quarter.
Portfolio Intelligence
Up to three related categories or platforms, cross-category findings, quarterly executive readouts, and an annual portfolio synthesis.
Research Partner
Monthly decision-support pulse, four quarterly research briefs, up to four related categories, executive working sessions, and an annual synthesis.
Current proof of signal
In the 28 days ending July 8, 2026, ToolShed Tested recorded 808 active users and 314 tracked affiliate clicks. GA4 now captures the article, exact product ASIN, and CTA placement associated with future affiliate clicks, enabling a more useful longitudinal view as the dataset grows.
These are first-party site signals. They are not purchase data, category market share, or a representative consumer panel. Every brief states the sample, limitations, and inference boundaries.
What each quarterly brief covers
Buyer Attention
Which comparison themes, categories, brands, and decision questions are attracting qualified engagement.
Product Consideration
Which exact products and placements generate affiliate consideration signals, without presenting clicks as purchases or market share.
Decision Friction
The battery-platform, kit-versus-bare-tool, price-tier, feature, and trust questions that complicate purchase decisions.
Commercial Implications
Messaging, merchandising, content, and research opportunities derived from the observed signals and clearly labeled assumptions.
Included deliverables
- Four concise quarterly briefs for one agreed category or platform
- Executive summary, charts, source notes, limitations, and decision implications
- Quarterly 45-minute findings review
- Internal-use license for the subscribing company
- One consolidated question round after each brief
- Portfolio tier adds cross-category analysis and an annual executive synthesis
- Research Partner tier adds monthly pulses and a 60-minute executive working session each month
Research Partner operating boundary
The retainer supports one named client team and up to four related categories. It includes decision support and secondary research, not unlimited consulting, custom primary research, purchase data, market-share measurement, or guaranteed public coverage. Work beyond the defined monthly and quarterly cadence is separately scoped.
Editorial independence remains separate
Purchasing research does not buy coverage, rankings, ratings, backlinks, or favorable conclusions on ToolShed Tested. Public editorial work and commissioned client research use separate scopes and disclosures.
View all partnership and licensing options